Case study SMG Academy

Seen as an investment in talent within the business, The Starcom MediaVest Group (SMG) Academy has evolved since 2008 into a 4-5 month personal development programme with a focus on leadership, personal responsibility, effective communications, management and people skills. It has been run for all levels from Director and Assistant Director to Manager. Most of all, the impact on people has been phenomenal.

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Case Study: The SMG Academy


A big impact on the business

When [Then GarfieldBarnes] started working with Starcom MediaVest in 2008, Staff turnover was running at 52% and recruitment costs exceeded £480k. Following the two Academies that year, the Group had its most significant year ever, with new business wins, awards and positive PR. There was an unquestionable step-change in morale, stability and motivation. Retention figures shifted to become significantly above average. Delegates consistently return exceptionally motivated and enriched. The Academy proved to be outstanding value for money compared to less bespoke programmes. Outcomes exceeded all expectations both for the Group and personally for the delegates. The Academy gained huge kudos with growing demand from the business to do more programmes for more delegates.

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Attention in the marketplace

A renewed sense of pride resulted in the group becoming the only media agency (at that time) ranked in The Sunday Times Top 100 Companies to work for – fantastic evidence of staff engagement. The Group was also awarded Gold Accreditation by The IPA for their market-leading L&D programme, with The Academy featuring as a major innovative initiative.

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